By turning collective panic into a liquid asset for real-time pricing, Pringles built a commerce platform fueled by fear. This 'high-speed' system arrived just in time for the Stranger Things finale, inviting fans to experience the supernatural through the launch of Upside Down Pringles.

Brazil is back again to the UN Hunger Map. So Alelo food benefits decided to find a solution to face this social problem with Minecraft gamers through the Gaming for Good Challenge. For every virtual food item collected by players, Alelo has donated real food to families in need.

Pringles and BAW have launched a streetwear collaboration. To match the vintage aesthetic of the apparel, Pringles' packaging has been redesigned with an 1980s look, which also serves as the inspiration for an "instant win" promotion featuring various retro icons. 

We teamed up with Netflix and the Duffer Brothers to create two exclusive Stranger Things Pringles flavors. Instead of a basic ad, we released a hero film packed with Easter eggs to challenge the fans. Anyone who solved the riddles got free Pringles. We also promoted the launch across several locations in LATAM.

Pringles kicked off its first campaign in Brazil to launch their new pizza-flavored snack. Unlike the others, this time we’re offering a real pizza taste, and surprisingly, the audience got to pick which pizza flavor would be the official one for this edition.