MATHEUS KEMERICH

Creative copywriter
ALELO GAMING FOR GOOD
My role:
Concept
& Copywriting
Brazil is back again to the UN Hunger Map. So Alelo food benefits decided to find a solution to face this social problem with Minecraft gamers through the Gaming for Good Challenge. For every virtual food item collected by players, Alelo has donated real food to families in need.



RUFFLES FANFIC
My role:
Concept
& Copywriting
For the first time ever, Ruffles, Cheetos and Baconzitos got together in a new flavor. It really seems like a fanfic, is'n it? It was exactly what we thought! So, we invited all Ruffles fans to imagine with us how it happened, then we turned these fanfics into ad films.



RISQUÉ BRIDGERTON COLLECTION
My role:
Concept
& Copywriting
Risqué nail polish got together with Netflix to launch the Penelope Collection. A nail polish collection inspired by the Bridgerton series. In order to promote the release in Brazil, we invited the interviewer and creator Blogueirinha to "say yes" for someone's marriage request. In fact, she was "saying yes" for her favorite colors.


RUFFLES
POSITIONING CAMPAIGN
My role:
Concept
& Copywriting
Ruffles snacks in Brazil invites young people to rethink the achievements of life. Why should you get into college when you just got 18? Why should you leave your parents' house when you are 25? There's no same script for everyone, so relax.



NEW RUFFLES
FAST FOOD
My role:
Concept
& Copywriting
Ruffles just launched Hot Dog and Hamburger flavors. So, we can say that now Ruffles “has its own fast food”. It was what we definitely did, and internet got crazy with the first Ruffles Fast Food restaurant ever.