https://kemerich.com Matheus Kemerich Thu, 16 Apr 2026 20:56:01 +0000 https://kemerich.com en https://kemerich.com/index Mon, 21 Mar 2022 13:59:08 +0000 Matheus Kemerich https://kemerich.com/index https://kemerich.com/Stranger-Prices Thu, 16 Apr 2026 20:56:01 +0000 Matheus Kemerich https://kemerich.com/Stranger-Prices PRINGLES STRANGER PRICES My role: Concept&nbsp; &amp; Copywriting By turning collective panic into a liquid asset for real-time pricing, Pringles built a commerce platform fueled by fear. This 'high-speed' system arrived just in time for the Stranger Things finale, inviting fans to experience the supernatural through the launch of Upside Down Pringles. <img width="7059" height="5005" width_o="7059" height_o="5005" data-src="https://freight.cargo.site/t/original/i/1057d840bf65854b6cdf02b088226c9a4e9d5bb077c2ae143e882c1b1c5d7b54/01_PRINGLESCANNES-BOARD-CREATIVE-DATA.jpg" data-mid="247296295" border="0" src="https://freight.cargo.site/w/1000/i/1057d840bf65854b6cdf02b088226c9a4e9d5bb077c2ae143e882c1b1c5d7b54/01_PRINGLESCANNES-BOARD-CREATIVE-DATA.jpg" /> https://kemerich.com/Alelo-Gaming-for-Good-copy Sun, 11 Jan 2026 04:03:47 +0000 Matheus Kemerich https://kemerich.com/Alelo-Gaming-for-Good-copy ALELO GAMING FOR GOOD My role: Concept &amp; Copywriting Brazil is back again to the UN Hunger Map. So Alelo food benefits decided to find a solution to face this social problem with Minecraft gamers through the Gaming for Good Challenge. For every virtual food item collected by players, Alelo has donated real food to families in need. <img width="3390" height="2404" width_o="3390" height_o="2404" data-src="https://freight.cargo.site/t/original/i/84974d37647ba2a16e8a6edebd27dfae89d97adc7b5e3b708847f6c093f5713c/_Gaming4Good_Board.jpg" data-mid="243074336" border="0" src="https://freight.cargo.site/w/1000/i/84974d37647ba2a16e8a6edebd27dfae89d97adc7b5e3b708847f6c093f5713c/_Gaming4Good_Board.jpg" /><img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e7da6bb7782fd86be9062a61ea2ea750c3af6086761a5d7fa55427f07c89777f/KV_2.png" data-mid="243074337" border="0" src="https://freight.cargo.site/w/1000/i/e7da6bb7782fd86be9062a61ea2ea750c3af6086761a5d7fa55427f07c89777f/KV_2.png" /> https://kemerich.com/Pringles-anos-80 Fri, 27 Mar 2026 12:26:39 +0000 Matheus Kemerich https://kemerich.com/Pringles-anos-80 PRINGLES 80'S ORIGINAL&nbsp; My role: Concept &amp; Copywriting Pringles and BAW have launched a streetwear collaboration. To match the vintage aesthetic of the apparel, Pringles' packaging has been redesigned with an 1980s look, which also serves as the inspiration for an "instant win" promotion featuring various retro icons.&nbsp; <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e936924403d0e7205d37855e07b481971286c2c2766158b6b717e91b7cfb2b61/pringles_retro_1.png" data-mid="247517488" border="0" src="https://freight.cargo.site/w/1000/i/e936924403d0e7205d37855e07b481971286c2c2766158b6b717e91b7cfb2b61/pringles_retro_1.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/4217833a1495e10c5bc67c1046155176101f06f143087cf0209e487085f1a3fb/pringles_retro_2.png" data-mid="247517489" border="0" src="https://freight.cargo.site/w/1000/i/4217833a1495e10c5bc67c1046155176101f06f143087cf0209e487085f1a3fb/pringles_retro_2.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d69decf7f9ee6f648db374fe1c00c4d9da13c4bc9ec81ca8311be65962ba468b/pringles_retro_3.png" data-mid="247517490" border="0" src="https://freight.cargo.site/w/1000/i/d69decf7f9ee6f648db374fe1c00c4d9da13c4bc9ec81ca8311be65962ba468b/pringles_retro_3.png" /> <img width="2000" height="1326" width_o="2000" height_o="1326" data-src="https://freight.cargo.site/t/original/i/f5b150fa9aaea9c0751726ec20a99e9591bc6a6c6333f5d1e64381538698489a/Scan52096-1.jpg" data-mid="246762658" border="0" src="https://freight.cargo.site/w/1000/i/f5b150fa9aaea9c0751726ec20a99e9591bc6a6c6333f5d1e64381538698489a/Scan52096-1.jpg" /> https://kemerich.com/The-Chip-from-the-Upside-Down Fri, 12 Apr 2024 14:02:13 +0000 Matheus Kemerich https://kemerich.com/The-Chip-from-the-Upside-Down THE CHEAP FROM THE UPSIDE DOWN My role: Concept product, concept campaign &amp; Copywriting We teamed up with Netflix and the Duffer Brothers to create two exclusive Stranger Things Pringles flavors. Instead of a basic ad, we released a hero film packed with Easter eggs to challenge the fans. Anyone who solved the riddles got free Pringles. We also promoted the launch across several locations in LATAM. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/683597de0cee5d5421be2c9642204edbd72a1035d77d1763dc3903ff9cd18782/eastereggs.png" data-mid="243097680" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/683597de0cee5d5421be2c9642204edbd72a1035d77d1763dc3903ff9cd18782/eastereggs.png" data-mid="243097680" border="0" src="https://freight.cargo.site/w/1000/i/683597de0cee5d5421be2c9642204edbd72a1035d77d1763dc3903ff9cd18782/eastereggs.png" /> <img width="3186" height="1792" width_o="3186" height_o="1792" data-src="https://freight.cargo.site/t/original/i/eec4fea4fb8744c3ca6ce5527d488529859e2ce5f4ed6d6cb50154e4dcf8169f/pringles-st-pr.png" data-mid="247519150" border="0" src="https://freight.cargo.site/w/1000/i/eec4fea4fb8744c3ca6ce5527d488529859e2ce5f4ed6d6cb50154e4dcf8169f/pringles-st-pr.png" /> https://kemerich.com/Pringles-Pizza Tue, 22 Jul 2025 13:16:55 +0000 Matheus Kemerich https://kemerich.com/Pringles-Pizza NEW PRINGLES PIZZA&nbsp; My role: Concept&amp; Copywriting Pringles kicked off its first campaign in Brazil to launch their new pizza-flavored snack. Unlike the others, this time we’re offering a real pizza taste, and surprisingly, the audience got to pick which pizza flavor would be the official one for this edition. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6210135a15a8c417350849a4fab5abb63435d3e3cff60d98de3b190b64718862/PRINGLESPIZZA_CCSP-2025.png" data-mid="236133804" border="0" src="https://freight.cargo.site/w/1000/i/6210135a15a8c417350849a4fab5abb63435d3e3cff60d98de3b190b64718862/PRINGLESPIZZA_CCSP-2025.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/821b0286691964b47ff18a579f7d0a0eb6c5083206520798ac6daab01bef3c79/board-comments-pringles.png" data-mid="237259481" border="0" src="https://freight.cargo.site/w/1000/i/821b0286691964b47ff18a579f7d0a0eb6c5083206520798ac6daab01bef3c79/board-comments-pringles.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/cfd2246d037bc48833a0323714f655636dd065d5773ef880a42065de7a37429b/pasta-3.png" data-mid="237259716" border="0" src="https://freight.cargo.site/w/1000/i/cfd2246d037bc48833a0323714f655636dd065d5773ef880a42065de7a37429b/pasta-3.png" /><img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/55745f8626b41e63ea1bd2a117d86a8356702406e75ac78d87a2f1100bcfb09d/pasta-2.png" data-mid="237259717" border="0" src="https://freight.cargo.site/w/1000/i/55745f8626b41e63ea1bd2a117d86a8356702406e75ac78d87a2f1100bcfb09d/pasta-2.png" /> https://kemerich.com/Ruffles-Flavour-Swap Wed, 19 Oct 2022 18:03:16 +0000 Matheus Kemerich https://kemerich.com/Ruffles-Flavour-Swap RUFFLES FANFIC My role: Concept &amp; Copywriting For the first time ever, Ruffles, Cheetos and Baconzitos got together in a new flavor. It really seems like a fanfic, is'n it? It was exactly what we thought! So, we invited all Ruffles fans to imagine with us how it happened, then we turned these fanfics into ad films. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b84eea8cd73bb9038a369122627d50f5c8685420f54568ef4eb2d8878f4fa7ab/1.png" data-mid="162139095" border="0" src="https://freight.cargo.site/w/1000/i/b84eea8cd73bb9038a369122627d50f5c8685420f54568ef4eb2d8878f4fa7ab/1.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1499dbde6dbf45f7c63d9eaefede1458b60435510026119321d5776e8ea0e529/2.png" data-mid="162139098" border="0" src="https://freight.cargo.site/w/1000/i/1499dbde6dbf45f7c63d9eaefede1458b60435510026119321d5776e8ea0e529/2.png" /> https://kemerich.com/Risque-Bridgerton Wed, 24 Apr 2024 17:43:22 +0000 Matheus Kemerich https://kemerich.com/Risque-Bridgerton RISQUÉ BRIDGERTON COLLECTION My role: Concept &amp; Copywriting Risqué nail polish got together with Netflix to launch the Penelope Collection. A nail polish collection inspired by the Bridgerton series. In order to promote the release in Brazil, we invited the interviewer and creator Blogueirinha to "say yes" for someone's marriage request. In fact, she was "saying yes" for her favorite colors. <img width="2700" height="1812" width_o="2700" height_o="1812" data-src="https://freight.cargo.site/t/original/i/20be0511c68557166a148206084e60f2fbb49ebaf6c2081f84ae16c43eaabec0/teaser.png" data-mid="211099363" border="0" src="https://freight.cargo.site/w/1000/i/20be0511c68557166a148206084e60f2fbb49ebaf6c2081f84ae16c43eaabec0/teaser.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b70415f6ad38ff1da66d93680822a4e79b028ee18ce1ee768e9f72117b9062e/teste-layout03.png" data-mid="211099372" border="0" src="https://freight.cargo.site/w/1000/i/3b70415f6ad38ff1da66d93680822a4e79b028ee18ce1ee768e9f72117b9062e/teste-layout03.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fc58cf626c95f17155ac6c90076a4473f5ac52a9f9cf26040a03cf8bdca522d0/board-2.png" data-mid="211158734" border="0" src="https://freight.cargo.site/w/1000/i/fc58cf626c95f17155ac6c90076a4473f5ac52a9f9cf26040a03cf8bdca522d0/board-2.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0aacf46bb3ab6283893cff73f5f203f3a57346d517af7231035dcd5892db03c7/layouts-pasta---bloGif.gif" data-mid="211099396" border="0" src="https://freight.cargo.site/w/1000/i/0aacf46bb3ab6283893cff73f5f203f3a57346d517af7231035dcd5892db03c7/layouts-pasta---bloGif.gif" /> https://kemerich.com/Ruffles-Equity Wed, 25 Oct 2023 22:08:55 +0000 Matheus Kemerich https://kemerich.com/Ruffles-Equity RUFFLES POSITIONING CAMPAIGN My role: Concept&amp; Copywriting Ruffles snacks in Brazil invites young people to rethink the achievements of life. Why should you get into college when you just got 18? Why should you leave your parents' house when you are 25? There's no same script for everyone, so relax. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74f60db4873ab7429dac29ac4e9192cdb5c916423a9073b176f48820ca9645c0/Layer-2.png" data-mid="194967307" border="0" src="https://freight.cargo.site/w/1000/i/74f60db4873ab7429dac29ac4e9192cdb5c916423a9073b176f48820ca9645c0/Layer-2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/686cecdac32e971d452771cc35064c2c9b3f1aa103530791acd83822da3e476f/Layer-4.png" data-mid="195354870" border="0" src="https://freight.cargo.site/w/1000/i/686cecdac32e971d452771cc35064c2c9b3f1aa103530791acd83822da3e476f/Layer-4.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5cf10670926bf121676c61b33b7b333c30e615e54c63c386a86db2d8086e99e8/Layer-5.png" data-mid="194967309" border="0" src="https://freight.cargo.site/w/1000/i/5cf10670926bf121676c61b33b7b333c30e615e54c63c386a86db2d8086e99e8/Layer-5.png" />